Return to site

Raising Awareness: Highlights from the VMAs

by the Happy Hippie Foundation
Photo by Amanda de Cadenet

Miley generated worldwide attention for youth homelessness at the 2014 MTV Video Music Awards, where she launched a fundraising campaign to benefit My Friend’s Place, a resource center for youth experiencing homelessness in Los Angeles. A few key highlights:

  • #myfriendsplace trended worldwide on Twitter during the VMAs - thanks to everyone who helped spread the word! 
  • 13.7M people watched Jesse’s speech at the VMAs talking about the challenges of youth homelessness today.
  • Hundreds of fans sent in letters and artwork to support Jesse, share what they’ve learned about youth homelessness and how they are taking action.
  • Ariana Grande's instagram photo with Miley at the VMAs (below) with #MyFriendsPlace hashtag is the 3rd most liked instagram photo EVER.

broken image