Miley generated worldwide attention for youth homelessness at the 2014 MTV Video Music Awards, where she launched a fundraising campaign to benefit My Friend’s Place, a resource center for youth experiencing homelessness in Los Angeles. A few key highlights:
- #myfriendsplace trended worldwide on Twitter during the VMAs - thanks to everyone who helped spread the word!
- 13.7M people watched Jesse’s speech at the VMAs talking about the challenges of youth homelessness today.
- Hundreds of fans sent in letters and artwork to support Jesse, share what they’ve learned about youth homelessness and how they are taking action.
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Ariana Grande's instagram photo with Miley at the VMAs (below) with #MyFriendsPlace hashtag is the 3rd most liked instagram photo EVER.
